Gain a competitive advantage over the competition. Work collaboratively with your distributor/importer by employing better distributor management techniques to create a better outcome for you both. Make it easy for your partners to sell your wine through the right trade marketing activities.
New to export? Looking for alternatives to China? Utilise in-market experience to avoid costly mistakes. Export strategy and implementation, new product development. Specialising in Nordic monopoly markets (Sweden, Finland, Norway).
Work smarter not harder! Set the right distribution (route to market) strategy to ensure maximum profitability for your brand. Understand the risks, implications and/or benefits of choosing particular routes to market over others.
Deputy Chair 2023
Committee Member 2022
Member 2021, 2022, 2023